Introducing the Jefe the latest bike in the Why Cycles lineup. The Jefe is the perfect combination of the Why builds you know and love: Its as capable in the backcountry as the Wayward but lighter and faster. Its playful like the S7 but more serious and less swoopy. Take the Jefe bikepacking over technical singletrack and to the start line of your next XC race. The Jefes namesake is special too. Jefe Branham is an ultra-endurance legend based in Gunnison CO and has been a friend and team rider for Why for two seasons. He told us what his dream bike would be for going fast in the backcountry and turned it into a reality. Jefes personal mantra is Fast or Slow Just Go so with his input we turned it into a sandblasted graphic on the raw titanium. The lily flower in the graphics is a nod to his two year old daughter Lillian. Taking inspiration from skate and snow culture we decided to make this bike a pro-model. We are so grateful to Jefe for all he has done for Why and for helping us pin down this truly versatile and incredible bike so a portion of each sale goes to him to support his racing career.